JD Sports, the popular high street sports fashion retail giant, has confirmed a cyber attack on its servers that has led to a data breach affecting 10 million customers. The company has released an official statement acknowledging the breach and has urged its customers to be vigilant and take precautionary measures.

According to reports, the breach occurred between November 2018 and October 2020, during which time customer data was exposed. The breach did not include any payment information, but it is still a major security breach that has put sensitive customer information at risk.

The company has taken immediate action to investigate and respond to the incident, including working with cybersecurity experts to identify the root cause of the breach and to put measures in place to prevent future attacks.

The company has advised customers to take necessary precautions, including monitoring their accounts for any suspicious activity and changing their passwords. Customers should also be wary of any unsolicited communications or phishing attempts.

JD Sports has also assured its customers that it is taking all necessary steps to protect their personal information and has apologised for any inconvenience caused by the breach.

In the wake of the data breach, the company has faced criticism for its handling of the incident. Customers have expressed their disappointment with the lack of communication and information about the breach, with some calling for greater transparency from the company.

The Information Commissioner’s Office (ICO), which is responsible for enforcing data protection laws in the UK, has been informed of the breach and is currently investigating the matter.

This latest cyber attack highlights the ongoing threat of cybercrime to businesses of all sizes, particularly those that store large amounts of personal information. Cybercriminals are becoming increasingly sophisticated, and businesses need to take proactive measures to protect their data and prevent such incidents from occurring.

JD Sports is just the latest in a long line of companies that have suffered data breaches in recent years. Other high-profile victims include British Airways, Marriott International, and Equifax.

As cybercrime continues to be a growing threat, businesses need to take cybersecurity seriously and invest in robust security measures to protect their customers and their reputation. This includes regularly reviewing and updating security protocols, conducting regular risk assessments, and educating employees on best practices for data security.

The JD Sports data breach serves as a reminder that businesses need to remain vigilant in the face of cybercrime and take proactive measures to protect their customers’ personal information. Customers should also take steps to protect themselves, including monitoring their accounts for suspicious activity and changing their passwords regularly.